Johan De Nysschen
Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller
Audi of America has announced that Scott Keogh will take over as the company's President effective immediately. Keogh has spent the last six years serving as Chief Marketing Officer at Audi of America, so he's certainly familiar with the ins and outs of the brand and its positioning in the U.S.
Audi may not have the market share of its German rivals here in the States, but that dynamic appears to be changing. Audi announced that 2011 is already a record-setting year here in the U.S., besting its 2010 record by Thanksgiving weekend.
2010 Audi A3 TDI – Click above for high-res image gallery
Audi E-tron Detroit Concept – Click above for high-res image gallery
Audi A3 1.6 TDI - Click above for high-res image gallery
While the three U.S.-based automakers are scrambling to re-shuffle their product mixes as fuel prices continue to rise, Audi doesn't see a need for major changes. Speaking in Detroit, Audi NA Executive VP Johan de Nysschen told Automotive News that premium brands like Audi are seeing less impact from rising fuel prices than mainstream manufacturers. As a result they aren't getting punished to the same degree. de Nysschen feels that Audi's current U.S. product mix puts them in a good place for th