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We've been smitten with the Mission R electric motorcycle from Mission Motors since it was first revealed at the tail end of 2010. It looks beautiful, both stripped down naked or dressed up just enough to be street legal. Now living in something of an active retirement after handily winning the only road race it ever entered, the bike has recently found its way into the hands of a select few journalists, where it continues to make big impressions.

Looking back, 2009 may be seen as the year that electric motorcycles began their rise to market dominance. If that is to happen, the start-ups in that sector will have to be successful in the execution of their various business models. What they are trying to do with the motorized two-wheeler is more revolutionary then evolutionary and so their approach to the market must be distinct, perhaps diametric to that of the companies that currently occupy the landscape. In a series of articles at Aspha

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