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In conjunction with the typical Internet feeding frenzy that goes hand in hand with the announcement of each new iPhone, Apple has been cited in countless headlines this week after its debut of its new Apple Watch on September 9. The so-called "smartwatch" is far from an industry first – Samsung, Motorola and Pebble all have models on the market, and who can forget 2003's Fossil Wrist PDA? – but as per usual, Apple's entry is garnering more than its fair share of media attention.