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BMW will create new electric vehicle sub-brand

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REPORT: BMW will create new electric vehicle sub-brand

BMW CEO Norbert Reithofer has confirmed to Reuters that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles.

BMW may bring back Isetta!

Auto Express is reporting that BMW is currently considering bringing back the Isetta, the three-wheel mini car with a door where the hood should be that achieved pop-culture celebrity status as the personal whip of Urkel on the sit-com Family Matters (did I just date myself?). Unlike the original, the modern interpretation will have four wheels and two doors on the sides (damn safety regulations), but it will retain the rear-engine layou