5 Articles
Report
Young car buyers prefer to buy cars online. Who knew?

Young buyers are increasingly turning away from showroom visits when car shopping in favor of comparing potential purchases online. Dealers are learning how to adapt.

Report
Volvo wants to sell cars online, skip most auto shows

Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company's advertising budget overall and a totally different way to allocate those funds. The most dramatic shift is the Swedish automaker's decision to begin selling its models online directly to customers worldwide.

Study
Over 10% of new car buyers skip the test drive

How disinterested are consumers in their cars? According to a new study reported in The Detroit Free Press, more than 10 percent of new car buyers can't be bothered to take a test drive.

Report
BMW to sell cars online?

Here's a twist in BMW's foray into the EV market that we hadn't anticipated: Online sales. Bloomberg is reporting that when BMW launches its i3 electric and i8 plug-in hybrid next year, the German carmaker will be selling the cars direct to customers via the Internet.

Ford begins online car sales in the UK, 40% of buyers approve

Ford has started offering vehicles for direct sale via the internet for United Kingdom customers. Ford conducted its own research and found that almost 40 percent of buyers don't even care about a test drive; they just want what they want with the click of a mouse.