Young buyers are increasingly turning away from showroom visits when car shopping in favor of comparing potential purchases online. Dealers are learning how to adapt.
Internet Car Sales
Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company's advertising budget overall and a totally different way to allocate those funds. The most dramatic shift is the Swedish automaker's decision to begin selling its models online directly to customers worldwide.
Here's a twist in BMW's foray into the EV market that we hadn't anticipated: Online sales. Bloomberg is reporting that when BMW launches its i3 electric and i8 plug-in hybrid next year, the German carmaker will be selling the cars direct to customers via the Internet.
Ford has started offering vehicles for direct sale via the internet for United Kingdom customers. Ford conducted its own research and found that almost 40 percent of buyers don't even care about a test drive; they just want what they want with the click of a mouse.