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Infiniti's aiming to make a big splash with its foray into the European market, but it's going to be an uphill battle against the continent's established native luxury brands. That's why the premium Nissan brand has teamed up with one of Europe's most renowned names in luxury products, Louis Vuitton, to produce a new concept car to be unveiled at the upcoming Geneva Motor Show.

Nissan recently launched the Infiniti brand in Europe, but as the automaker discovered when it began selling it's premium wares in the U.S., there's more to competing with the Germans than just building quality automobiles.