15 Articles
Featured
A brief history of Icon’s Ford Bronco restomod operation

This year it will crank out 15 Broncos with an average price of $235,000

This year it will crank out 15 Broncos with an average price of $235,000.

First Drive
Icon Old School BR First Drive Review | The most expensive Ford Bronco ever

Bronco prices continue to rise and someone bought this one for $291,000

Bronco prices continue to rise and someone bought this one for $291,000.

Auctions
Ford Bronco Old School ICON auction will help fund a design scholarship

It will sell for hundreds of thousands of dollars

It will sell for hundreds of thousands of dollars.

Official
1966 Ford Bronco gets the Icon Derelict treatment

It has a Ford Mustang V8 under the hood

It has a Ford Mustang V8 under the hood.

Official
Icon 4x4 creates the Old School BR, a Ford Bronco made better

Offers a more retro look and feel, for less money, than the Icon BR

Offers a more retro look and feel, for less money, than the Icon BR.

Review
ICON FJ40 Old School Review | New tech, vintage aesthetic

How to stay below the radar in a $200k vintage Toyota Land Cruiser

Old School lets you stay below the radar in a $200k vintage Toyota Land Cruiser

Video
This electric Volkswagen Thing is more fun than a new e-Golf

Guess which one will do donuts.

The new electric powertrain is making nearly four times the power of the old flat-four.

Video
Icon's latest Toyota FJ44 is Jonathan Ward's best yet

Icon is preparing the third generation of its FJ series. In this video, company founder Jonathan Ward shows off all the changes made to the prototype.

ETC
Help make Lego Icon Bronco a reality [UPDATE]

A creator on Lego Ideas has a fantastic looking proposal to create a replica of the Icon 4X4 Bronco. It nails the off-roader's brawny looks and even features a removable roof.

Video
Icon 4x4 gets lavish short film treatment

Icon is one of the coolest American boutique vehicle builders around today, known in part for its talent of combining the looks of classic vehicles with modern powertrains and features to create something beautiful. A new video takes a sentimental look at the company's philosophy and at two of its more recent creations – the Thriftmaster truck and Chris Bruce

SEMA
ICON Dodge D200 Reformer Series pickup is an unstoppable rebel force

Icon 4x4 has once again made a big splash at SEMA, this time with its heavily customized 1965 Dodge D200 Crew Cab pickup built as part of its Reformer Series – old machinery with modern underpinnings. We love it.

Official
Icon recreating DB4 GT Zagato as convertible with modern mechanicals

Icon 4x4's portfolio of projects, which includes such stunners as the reanimated Bronco and deliciously decaying Derelicts, is evidence enough that founder and designer Jonathan Ward and company have the Midas Touch when it comes to laying hands upon cars from yesteryear. Their next project, however, takes them in yet another new

Video
Watch a mini-doc on the amazing Icon Bronco

We've had the good fortune of getting up close and personal with quite a few of Icon 4x4's creations, from their off-road wares like the CJ3B and FJ line to one-off restomod hot rods like their Drew Phillips

Video
Jonathon Ward talks about his Icon Derelicts in latest eGarage video

There are very few things that get the unanimous approval of everyone here at Autoblog. One of them is Icon 4x4, which makes impossibly expensive yet worth-every-penny reimaginings of history's best off-roaders. For this year's SEMA Show, Icon debuted something new that had nothing to do with off-roading, yet still had our whole team salivating.

Quick Spin
Icon Bronco

Resurrecting Ford's Iconic 4x4 With Style