This year it will crank out 15 Broncos with an average price of $235,000.
Bronco prices continue to rise and someone bought this one for $291,000.
It will sell for hundreds of thousands of dollars.
Offers a more retro look and feel, for less money, than the Icon BR.
Old School lets you stay below the radar in a $200k vintage Toyota Land Cruiser
The new electric powertrain is making nearly four times the power of the old flat-four.
Icon is preparing the third generation of its FJ series. In this video, company founder Jonathan Ward shows off all the changes made to the prototype.
Icon is one of the coolest American boutique vehicle builders around today, known in part for its talent of combining the looks of classic vehicles with modern powertrains and features to create something beautiful. A new video takes a sentimental look at the company's philosophy and at two of its more recent creations – the Thriftmaster truck and Chris Bruce
Icon 4x4 has once again made a big splash at SEMA, this time with its heavily customized 1965 Dodge D200 Crew Cab pickup built as part of its Reformer Series – old machinery with modern underpinnings. We love it.
Icon 4x4's portfolio of projects, which includes such stunners as the reanimated Bronco and deliciously decaying Derelicts, is evidence enough that founder and designer Jonathan Ward and company have the Midas Touch when it comes to laying hands upon cars from yesteryear. Their next project, however, takes them in yet another new
There are very few things that get the unanimous approval of everyone here at Autoblog. One of them is Icon 4x4, which makes impossibly expensive yet worth-every-penny reimaginings of history's best off-roaders. For this year's SEMA Show, Icon debuted something new that had nothing to do with off-roading, yet still had our whole team salivating.