Hyundai Super Bowl Commercial
Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is
Hyundai is gearing up to show five commercials during this year's Super Bowl, and you've probably already seen one of them called Don't Tell that's been airing on television for weeks now. The Korean automaker has released two of the other four ads, though it looks like it
If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and par
Hyundai is practically a regular at the Super Bowl by now, having run Big Game spots touting the Genesis, Genesis Coupe, Elantra and Jonathon Ramsey
If you didn't get enough of Hyundai at the Super Bowl, we've got some good news for you. You'll see even more of the Korean automaker if you're watching the Oscars this Sunday. Automotive News is reporting that Hyundai has purchased eight spots during the event at a knee-buckling cost of between $2.5 million and $2.8 million per commercial.
Brett Favre for Hyundai – Click above to see full video after the jump
The economy appears to be swooning, and before we land softly (or crash hard), company's have begun to circle their wagons and reduce unnecessary spending. This often translates directly into reducing advertising budgets. It's tough for an automaker to skimp on engineering and we've all seen what happens when beancounters design an interior. Advertising, however, is low-hanging budgetary fruit. Hyundai's concern over the U.S. economy is a motivating factor in the automaker's move to reconsider i