Hyundai is seriously contemplating putting a pickup into production after a strong reaction to the Santa Cruz truck concept in Detroit. Although, one exec admits there are still some complications to deal worth before putting it on sale.
- Chris Paukert
- Jan 13, 2015
Hyundai's HCD-15 Santa Cruz concept confirmed that the company is keeping an eye on America's pickup market. But how likely is the Korean automaker to get into the game?
- Zach Bowman
- Apr 1, 2013
Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes
- Sam Abuelsamid
- May 8, 2010
Is Hyundai about to repeat the mistakes of Toyota and Nissan? PickupTrucks.com reports that Hyundai has been showing off a modified Dodge Ram pickup at some consumer clinics to gauge interest in such a product. This wouldn't be the first time the Koreans have looked down this road. A midsize pickup based on the new Kia Sorento had been considered before being killed off two years ago. Tackling the full-size truck market could be an even more perilous endeavor.
- Dan Roth
- May 27, 2008
Since Hyundai/Kia has dropped the idea of a pickup truck, Kia's new assembly plant in West Point, Georgia will instead turn out small cars. The first vehicle that will roll off the assembly lines in 2009 is Kia's Sorento, with body on frame construction well suited to a pickup. What doesn't seem primed for a pickup, however, is a softening market, so Kia has decided to redouble its efforts on small cars.
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