Hyundai of America's CEO says the company is just waiting for the right time to officially announce production of the Santa Cruz pickup truck.
Hyundai Hcd 15 Santa Cruz
Hyundai has laid the groundwork to take the Santa Cruz pickup from concept to reality. Now all it needs is the green light from the head office in South Korea.
Hyundai Motor America's CEO thinks that the Santa Cruz pickup is months away from getting a green light for production from company headquarters in South Korea. A compact crossover might also be nearing production.
Hyundai is seriously contemplating putting a pickup into production after a strong reaction to the Santa Cruz truck concept in Detroit. Although, one exec admits there are still some complications to deal worth before putting it on sale.
Hyundai's HCD-15 Santa Cruz concept confirmed that the company is keeping an eye on America's pickup market. But how likely is the Korean automaker to get into the game?
Hyundai has introduced the HCD-15 Santa Cruz at the 2015 Detroit Auto Show, signaling the brand's desire to enter America's fierce truck market.