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Hyundai wins Advertising Age Marketer of the Year award

Hyundai Genesis Sedan - Click above for high-res image gallery

REPORT: Hyundai may extend Assurance program, go after fuel economy crown

If you haven't noticed, Hyundai's been on a multifaceted tear lately. Earlier this year, Hyundai came out with its Hyundai Assurance Program, letting customers return their cars if they suffered a loss of employment. CEO John Krafcik confirms that Hyundai Assurance is staying until the end of 2009, and its future beyond that is under serious scrutiny. Aside from its new models, the

Hyundai says Assurance program is effective

Hyundai's Assurance program, launched by the automaker in early January to give wary customers peace of mind if they lose their jobs during the first year of Hyundai ownership, appears to be working. According to the Korean automaker, the program is attracting shoppers. "We think it's responsible for a 10 to 15 percent incremental increase in interest," said John Krafcik, acting CEO