4 Articles
REPORT: Hyundai may extend Assurance program, go after fuel economy crown

If you haven't noticed, Hyundai's been on a multifaceted tear lately. Earlier this year, Hyundai came out with its Hyundai Assurance Program, letting customers return their cars if they suffered a loss of employment. CEO John Krafcik confirms that Hyundai Assurance is staying until the end of 2009, and its future beyond that is under serious scrutiny. Aside from its new models, the

Incentive Program Comparo: GM vs. Ford vs. Hyundai

Incentive Program Comparo Chart - Click above to view after the jump

Hyundai Assurance program unused by owners so far

Hyundai has scored a big marketing win with its incentive program that allows owners to return a new Hyundai within a year if they lose their job. Called the Hyundai Assurance program, the South Korean automaker sweetened the deal later by offering to pay up to three months

Hyundai Assurance "Plus" adds 90-day payment relief to popular program

While the U.S. auto industry experienced a massive drop in sales last month, Hyundai was one of just three automakers that posted an increase. While a number of factors can account for the South Korean automaker's success in a down market, especially the addition of an all-new model, the Genesis, to its lineup, Hyundai knows its creative Chris Shunk