Things could hardly have played out worse for Honda. It has poured what surely amounted to billions of dollars for years into its Formula One team with little effect. Then it brought in Ross Brawn, only to withdrew its support from the squad, then it sold the entire operation to Brawn while paying out big bucks to avoid an even bigger severance bill. And only then did Brawn turn the F1 team into a winner. That'd be enough to send some automakers scurrying to get back in the game, but not Honda.
- Noah Joseph
- Dec 26, 2008
Honda and Toyota may not be joining their colleagues at Nissan, Mitsubishi and Suzuki in canceling their participation in this year's Detroit Auto Show, but they still won't be laying on the glitz and glamor that have become the mainstay of past events.
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