Honda has announced a $215 million investment in a pair of its Ohio operations, taking its total tally for North American operations up to $2.7 billion in three years. The announcement was made at the 2013 Center For Automotive Research Management Briefing Seminars in Traverse City.
Honda says it will invest $200 million in its Ohio facilities and hire an additional 200 workers there. The announcement coincides with the company's 30 year anniversary of producing cars in the US, with a 1983 Accord rolling off the Marysville, Ohio production line on Nov. 1, 1982.
The second quarter was not a good one for Honda. Supply shortages as a result of the debilitating earthquake in Japan and the subsequent tsunami resulted in a U.S. market share reduction from 10.6 percent to 9.3 percent. North American plants were impacted as well, as production dropped 26 percent from Q2, 2010.
Honda Motor is making $355 million worth of upgrades at two facilities in Ohio and has opened its first-ever U.S. wind tunnel. The end goal here is to eke out more fuel efficiency gains from vehicles designed, built and sold in North America.
Honda is and always will be a Japan-based concern, but it appears that the automaker isn't playing favorites when it comes to vehicle production. The Detroit News reports that for the first time ever, Honda produced more vehicles in the United States than it did in its home market of Japan. In the second quarter, Honda built 236,819 in the States, compared to 236,559 in Japan. That's a mighty small edge for U.S. facilities, and for the year,