Wieden+Kennedy creates a rocket-launch-themed ad for Honda Motor Europe called "Ignition," showcasing Asimo the robot, Formula 1 cars, a plane, and the CR-V.
The Experimental Aircraft Association began sixty years ago as a flying club. "Because the planes we flew were modified or built from scratch, they were required to display an 'expirimental' placard where it could be seen on the door or cockpit," explains founder Paul Poberezny on the association's website. From that small group of individuals, the EAA has now grown to over 175,000 members and 1,000 branches internationally.
During a press conference at the National Business Aviation Association's annual convention in Orlando, Florida, Honda announced that production has begun of its HondaJet line. Honda considers this a major milestone in the development of the business jet. The Japanese company has stated that its next milestones are FAA approval and delivery of its first model.
Honda made its bones as an engine manufacturer first and foremost, so its latest problems getting the HondaJet off the ground must be frustrating. According to Bloomberg, recent testing revealed a susceptibility to ice damage, forcing a redesign of the HondaJet's HF120 engine. This development means engine certification will be pushed back until the second half of next year, and the plane will not launch during 2012, as previously planned.
Honda may still be dreaming the impossible dream, but it's not helping the company's new HondaJet get off the ground. According to Automotive News, the world won't be seeing the aircraft until 2012. Once upon a time, the Japanese company had planned to take to the skies as soon as this year, but two rounds of delays have pushed that date back by a heady 24 months. The site doesn't say exactly what caused the setback other than a few component issues.
Honda Impossible Dream II – Click above to watch video after the jump