Nissan is tapping the expertise of its major Mexican dealership groups to break into southern states with large Hispanic populations like Texas and California in a drive to increase its share of the US market.
- John Neff
- May 9, 2006
The new Mercury Milan VOGA is being introduced right now during Miami Fashion Week in order to help the Ford brand attract the Hispanic dollar. Camilo Pardo, who designed another car you might remember – the Ford GT, designed the Milan VOGA. While the Milan VOGA lacks the 500 horses of the GT, it does add a nice dose of style to the Milan. Unfortunately Mercury is only going to produce one VOGA, which will be auctioned off on eBay in June at www.eBay.com/Milan. In our eyes the stainless bl
- Erin Mays
- Mar 17, 2006
Arriba! Volkswagen is enlisting the help of beloved wundermaus Speedy Gonzales in attracting Hispanic customers for its GTI Mk V model. According to Daniel Marrero at Volkswagen's agency for Hispanic accounts, Speedy's iconic stature with the audience and his reputation for wit and creativity make him the perfect spokesmouse. The three commercials, slated for over a dozen of Hispanic television stations nationwide, use clips from the original Warner Bros. cartoons and depict
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