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Market research firm Harris Interactive has revealed that Mercedes-Benz and Honda are the two strongest auto brands in America according to its survey of more than 38,000 people.

Does the gas station pump pictured above look confusing? For some people, it is. Now, imaging if there was also J1772 connectors and a few H2 pumps, a SVO hose, and one for biodiesel and E85. Would it be complicated then? According to a new online study by Harris Interactive (done at the behest of Mercedes-Benz USA), these sorts of choices – more specifically, the new generation of alternative powertrain vehicles – are causing confusion about what kinds of cars to buy, with the resul

Despite Big Oil's recent run of record profits, they're still very concerned with the diminishing state the industry's image. The Wall Street Journal ran this article (subscription required) which reports that the American Petroleum Institute (API) is engaging in a "full-fledged, open-ended [advertising] campaign" and has turned to Harris Interactive, the same company that is entrusted to keep America's milk consumption on the ups. API president Red Cavaney has said that they "will spend what's

The fact that gas prices keep sinking has been both a relief and a horror for many of us. It obviously takes a big strain off your budget, but in the grander scheme it also seems to move the discussion focus away from alternative fuels and high-mileage vehicles as witnessed by both J.D. Power and online car buying sites.

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