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Two Wheels
Harley LiveWire's bid to rev up a new generation is problematic from the get-go

High price and a market demographic that doesn't exist

Harley-Davidson Inc is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining U.S. sales. The bike costs nearly as much as a Tesla Model 3, and aims for a market that does not really exist: young, "green" and affluent first-time motorcyclists. The sleek sport bike has been available for preorder in the United States since January.

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Leno rides Harley-Davidson Livewire EV

Harley-Davidson shocked the motorcycling world when it unveiled its Livewire electric bike concept earlier this year. It seemed to go from vague rumors to a full-on, existing piece of machinery in just a matter of days. Even more amazing, the company immediately l