8 Articles
Official
Chrysler's got a Grand Brand Genius on its hands

Adweek recently held its Brand Genius awards dinner at the Edison Ballroom in New York. At the event, the "10 most memorable and innovative branding efforts" were celebrated, as well as the minds behind them. Taking top honors was Chrysler Chief Marketing Officer, Olivier François, regarded by Adweek as the "branding engine" for the American automaker.

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30 Rock spoofs Chrysler's "Halftime in America" ad

Chrysler has gotten quite a bit of mileage out of its "Halftime in America" ad, if only for the comedic value. Saturday Night Live pulled off what was perhaps the funniest rendition of the two-minute spot, and the hits just keep o

Video
Chrysler turns to ground game with new "Second Half" ads post Super Bowl

Chrysler today is launching a continuation of its Halftime In America ad effort for the Ram pickup, Chrysler 300, Dodge Challenger and Jeep Wrangler.

Infographic: Super Bowl ads that won and whiffed

Seventeen days after the Super Bowl and we're still talking about the commercials. Crazy, we know, but that's how significant these ads are, and why the $3.5 million price tag for airtime during the game seems almost justified... almost.

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Chrysler's Clint Eastwood ad named top Super Bowl car commercial [w/video]

It's been seen by millions of viewers on television and the internet, it's been run through the political wringer on both sides of the aisle and it's been parodied by the comedians at Saturday Night Live. And, according to YouTube, Jeremy Korzeniewski

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"Halftime in America" primarily filmed in LA, New Orleans

Chrysler's tagline is "Imported From Detroit," but when it came to shooting this year's Super Bowl commercial, most of the job got exported to other locales. According to The Weekly Standard, much of the footage in the Chrysler ad, starring and narrated by actor Clint Eastwood, was shot in Los Angeles and New Orleans. The only footage of Detroit used in the Jeff Sabatini

Followup
Chrysler, Clint Eastwood respond to criticism that Super Bowl ad was political

Chrysler has found itself in a bit of tangle with the company's Super Bowl ad featuring Clint Eastwood. In it, Eastwood speaks to viewers about "Halftime in America," specifically referring to Chrysler's recovery while drawing parallels with Detroit's own resurrection.

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Chrysler debuts "Halftime in America" Super Bowl ad

How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update.