4 Articles
Laurence Fishburne tapped to be new voice of Cadillac

Cadillac is no longer focused on having actress Kate Walsh ask us whether our car turns us on. Instead, the automaker is moving in a new direction and that requires a new voice. General Motors has just signed on Laurence Fishburne to become the new

Report: GM poaches Hyundai marketing VP Chris Perry to head Chevy PR

The constant churn at General Motors' U.S. marketing organization continues with the hiring of former Hyundai marketing vice president, Chris Perry (right), to run marketing for the Chevrolet brand. Perry follows former top Hyundai marketing chief Joel Ewanick over to GM just five months after replacing him as the head of marketing at the Ko

Cadillac resurrecting Art & Science ad campaign

When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called "Art & Science." The idea behind the new design language was to ""incorporates sharp, sheer forms and crisp edges - a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it." The design ca

GM extensively retools marketing and retail efforts

Somewhat lost in the turmoil of GM's efforts to cut costs and trim excess manufacturing capacity have been the company's plans to make its marketing and retail distribution more efficient. Brent Dewars, VP of Sales for