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It doesn't look much like the Hybrid Sports Sedan Concept from the New York Auto Show.

Proportionally, it's taking aim directly at BMW.

Genesis has revealed its first ever concept, foreshadowing an entry level sedan that would do battle with the BMW 3 Series, Mercedes C-Class, and Audi A4.

Hyundai has big plans for both its Genesis and N sub-brands, and that, according to the latest reports, includes combining the two to create luxury performance models in the years to come.

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