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Were you born somewhere between 1976 and the early 1990s? Are you the child of a so-called Baby Boomer? If so, you, like me, are a member of Generation Y. So, what does that mean? Well, nothing really, but it's a convenient way to classify a large chunk of the American population... and we should all get used to hearing how marketers are targeting us as their current and future consumers.

Were you born somewhere between 1976 and the early 1990s? Are you the child of a so-called Baby Boomer? If so, you, like me, are a member of Generation Y. So, what does that mean? Well, nothing really, but it's a convenient way to classify a large chunk of the American population... and we should all get used to hearing how marketers are targeting us as their current and future consumers.

Will the Toyota Yaris, Honda Fit and the upcoming Nissan Versa join the Buick Le Sabre and even the Toyota Camry as "Grandparent's Most Favorite Ride?" That's what analysts think about the new wave of subcompacts arriving in America. According to John Wolkonowicz, automakers are once again making the mistake that younger buyers' primary concern is cost. "This is not a meek generation. They (Generation Y) want you to see them arrive," says the Global Insight analyst. "A car is like

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