Volkswagen created the Fun Theory two years ago, but the idea has maintained a bit of momentum. The basic premise of the theory revolves around examining if people will do the right thing, if that thing is made a bit more fun. Nevena Stojanovic from Serbia came up with a new way to put the Fun Theory to use when she devised a way to make young passengers more likely to wear their seatbelts.
Volkswagen's Fun Theory speed camera lottery – Click above to watch video after the jump
VW brings the fast lane to the subway – Click above to watch video after the jump
VW Fun Theory Part 3, Bottle Bank Arcade -- Click above to watch video