5 Articles
VW's "Fun Theory" applied to seatbelt use

Volkswagen created the Fun Theory two years ago, but the idea has maintained a bit of momentum. The basic premise of the theory revolves around examining if people will do the right thing, if that thing is made a bit more fun. Nevena Stojanovic from Serbia came up with a new way to put the Fun Theory to use when she devised a way to make young passengers more likely to wear their seatbelts.

Video: VW's Fun Theory creates a speed camera lottery

Volkswagen's Fun Theory speed camera lottery – Click above to watch video after the jump

Video: Volkswagen puts subway riders in the fastlane

VW brings the fast lane to the subway – Click above to watch video after the jump

VIDEO: Fun Theory Part 3 - VW's bottle bank arcade finds plenty of players

VW Fun Theory Part 3, Bottle Bank Arcade -- Click above to watch video