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Richard Branson, the founder of the Virgin Group, is worried about global warming, since his business interests cover six continents and deal with transportation through the air and on land. But Branson, being the prolific entrepreneur he is, does not see disaster; he sees opportunity to reinvent the fuel business. Branson is investing in traditional alternatives such as ethanol plants and solar power, but he is also developing a new ultra clean fuel that can power jets, cars and trucks. The fue