Ford provided a serious jolt to its brands last week when it announced that Mercury was taking a permanent catnap in the Fall of 2010. Even though Mercury has been a shell of a brand for decades, the news came as a bit of a shock – a shock that Canadian Ford dealers felt way back in 1999, when Mercury sales were far healthier than they are today.
Ford Motor Company and the leadership of the Canadian Auto Workers union have reached a tentative agreement after a marathon four-day wrap-up to negotiations. Union membership needs to approve the deal, which will guarantee a Great White North presence for Ford until at least 2012. Voting is underway this weekend, and if approved, the CAW will be responsible for building 10 percent of Ford's North American production, down from the current 13 percent, which the union had been trying to hold on t