4 Articles
Ford to help dealers reduce carbon footprint and energy use

In addition to making its vehicles more efficient, Ford wants to help its dealers cut down their energy use and has teamed up with the Rocky Mountain Institute (RMI, more information here) to make it happen. At the National Automobile Dealers Association meeting in Orlando, FL this weekend, Ford announced a voluntary dealership sustainability pro

VIDEO: Priceless 1989 Ford dealer training films offer timeless amusement

1989 Ford dealer training clip - click above image to watch the videos

Ford's Drive One campaign moving full speed ahead

After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing car-buyers that their vehicles are every bit as good as their competition from Japan -- as Jeremy Korzeniewski

Ford offers to buy back 81 dealerships

Ford has a dealer development program aimed at helping those who lack up-front capital open a dealership. The dealer pays Ford back with profits from the business, and slowly buys out Ford's stake. There are 81 dealers in the program now, 62 of which are minorities who the program was originally intended to aid, and Ford has offered to buy all of them out by returning the dealer's full investment.