Ford announced their Accelerated Way Forward restructuring plan this morning, and the news isn't good for Ford employees (the job cuts announced in the initial Way Forward plan in January have been increased and will take place earlier). Also, Ford didn't make any big announcements about inspiring green technology the company is working on. Instead, the company is excited about its truck, CUV vehicles and small cars. So that's something, at least, with the small cars bit. These small cars will u
Ford Way Forward
Tomorrow morning, Ford will update the details of its restructuring plan, called "Way Forward". It's obviously a time of change at Ford, and it'll be interesting to see what the Way Forward now means to the company. Ford unveiled the Way Forward plan in January and job cuts and plant closures were part of the deal. New Ford CEO Alan Mulally, along with CFO Don Leclair and Ford's President of The Americas Mark Fields will take part in tomorrow's announcement, which kicks off at 9 a.m. The rumors
Charlie Hughes, ex-president of Mazda Motor and former CEO of Land Rover, has some radical alternatives to Ford Motor's "Way Forward" restructuring plan, which he's putting forward in a forthcoming book, Branding Iron, co-authored with Car and Driver editor William Jeanes.
At the New York Auto Show Wednesday, Ford Motor's President of the Americas, Mark Fields, said "we're very pleased with our early progress" with the Way Forward plan - the company's roadmap for restoring its North American auto business to profitability by 2008.