Ford has officially unveiled the Figo Concept at the 2014 Auto Expo in New Delhi. While it may wear a concept badge, we'd argue this little sedan, which is under 12 feet long, looks ready to replace the current Figo and do battle with other B-segment cars in the world's emerging markets.
You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Jonathon Ramsey
Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations.
According to Ford, 70 percent of the company's growth in the next decade will come from the Asia-Pacific region and Africa. The Blue Oval had only planned to have 310 dealerships in China at the end of 2010, but having sold nearly half a million cars this year and expecting the boom to continue, the number has jumped to 340 dealers. This is part of Ford's larger plan to add 100 new dealerships in China, mostly in smaller cities and inland provinces where new car demand is high.
2010 Ford Figo – Click above for high-res image gallery
Rico Auto Industries in India makes transmission parts for Ford's Flex and Edge, along with its upscale Lincoln MKT and MKX twins. Unfortunately for the Blue Oval, Automotive News is reporting that Rico's operations are in flux because of persistent troubles between labor and management. A few weeks ago, some of the supplier's workers went on strike after members were suspended and fired by management. On October 18, the striking workers marched to the fac