3 Articles
Gulf and Fiat team up in Luxembourg for a special edition 500 Abarth

There have been some iconic racing liveries over the course of motorsport history. Martini, Marlboro, JPS... we could go on, but none carry the enthusiasm of the classic Gulf color combo. Maybe it's because of Steve McQueen's cult classic Le Mans. Maybe it's the irony of the pastel colors on brutal racing machines. Whatever it is, it's an all-time favorite. But would you want your daily driver painted in the baby-blue and orange scheme, complete with sponsor logos?

Detroit 2010: Fiat 500 BEV and Fiat 500 Abarth SS are in the house

Fiat Abarth SS and BEW – Click above for high-res image galleries

Spy Shots: Fiat 500 Abarth SS

Before you overlook the Fiat 500 Abarth SS as just another sporty hatch that will be sold in a few select European markets, note that it could be sold in the U.S. as well as Asia-Pacific as an alternative to cars like the MINI Cooper. In July, Fiat boss Sergio Marchionne hinted that selling the 500 outside of Europe was a definite option, although nothing has been confirmed.