9 Articles
Ferrari opens new store at the Nürburgring

Ferrari Store at the Nürburgring – Click above for high-res image gallery

Ferrari opens two new stores in United States

In addition to its epic supercars and growing roster of motorsport victories, Ferrari has emerged as a branding and merchandising powerhouse. But with its range of licensed paraphernalia ever increasing, the company's largest market has until now only had two retail outlets out of 20 worldwide Ferrari Stores. To that end, Ferrari has opened two more locations of its merchandising outlets in the United States: one in Miami and another in Hawaii.

Ferrari flexes its branding muscle with Ferrari Unica Home Gym

If you already own a Ferrari laptop, Ferrari watch, Ferrari shoes, Ferrari pen, Ferrari speakers and Ferrari surfboard, then maybe you'll be in the demographic for this new Ferrari Unica Home Gym. The Italian-bodied exercise equipment features 25 possible exercises (double-clutching is not one of them), a key card that stores a users' data, and a built-in Wellness Mate computer that incorporates the aforementioned data and designs a personalized training plan. The price for this calorie burning

Ferrari puts pieces of its world champion F1 cars up for auction online

If you want to buy a piece -- or five -- of Ferrari F1 history, then be ready on May 10. The FerrariStore.com is hawking five pieces from late vintage F1 challengers, all of them World Championship winning cars: the front wing and side plates from the F2004, an F2003-GA rear wing side plate and closed left side panel (sidepod?), F2001 gearbox gears, and a rear BBS wheel from the F1-2000 and a carrying case. Each item comes w

Ferrari Store - Los Angeles opens in the Beverly Center

Click image for high-res gallery of photos by Las de Alwis

Ferrari takes on Lamborghini in mobile phone battle

If Lamborghini can have its own mobile phone, we suppose it's only fair that Ferrari get one too. Introducing Motorola's MotoRAZR Maxx V6 Ferrari Challenge. With a V6, wouldn't that make it a Dino? No matter, because it does have 'the iconic prancing horse shield on the front and "Ferrari" in the company's easily recognizable font on the back. The phone turns on with the sound of a Ferrari Formula 1

Ferrari boutique opens in Qatar

A new Ferrari Store has opened in Qatar. The boutique shop sells Ferrari accessories at the Alfardan Automotive Center. It's the first store of its kind in the Middle East, which has continued to grow as a leading market for Maranello's finest. Similar to the store at The Wynn in Las Vegas, the Qatar store has clothes, shoes, toys, keychains and other accessories, all bearing the Ferrari logo.