This has a two-fold benefit.
The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
You've no doubt perused the big news coming out of Fiat-Chrysler's headquarters in Auburn Hills, MI today. But at the end of the brand discussions, Sergio Marchionne spoke briefly about an incredibly important, low-volume part of the Fiat-Chrysler empire: Ferrari.
While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.
If you're like us you've been waiting for your new Ferrari for what seems like forever. If instead you actually put down a deposit and signed physical paperwork at a Ferrari dealer, you might have been waiting for as long as 18 months for your new Italian steed. That's the typical lag time between order and delivery from Maranello. If it's a 599 GTB you want, you're looking at around two years' wait.