Google executive Benjamin Sloss recently took delivery of a very special Ferrari in a unique way. Sloss was the winning bidder in an charity auction of an ultra-rare Ferrari 599XX Evo hypercar. The proceeds of this auction went to benefit the victims of an earthquake that struck the Emiglia Romaga region of Italy in May of this year. The region is home to Modena, Maranello and Fiorano – all towns and cities that are significant to the Italian automaker. The winning bid of €1.4 million
Ferrari 599xx Evo
In the wake of the devastating earthquakes that rocked northern Italy in late May, Ferrari announced an auction to raise money towards relief efforts. That online auction is now in the books, with benefactors giving generously to help the afflicted victims while netting some prize-worthy collectibles.
Italy is unfortunately no stranger to earthquakes, thus neither is the exotic automaker and racing team whose logo bears the country's flag. When disaster struck in Abruzzo, Ferrari launched a special-edition F430 to raise funds for its relief, and has been contributing to rebuilding the stricken region ever since. When the tsunami hit in Japan, Ferrari contributed millions to its aid. Now another earthquake has hit Italy – in the same part of the country that hosts Ferrari's headquarters
Ferrari is an automaker the operates in two spheres: racing and road cars. The company builds the latter to fund the former, but while the two have long operated as fairly separate units, there is plenty of room for overlap. Like its Corse Clienti department.