In a new ad from Subaru, a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter.
After watching this video, we're not sure which is a more sure-fire way to make a man cry happy tears: hand him the keys to the car of his dreams, or show him how much his children love him. In this case, it was probably the insuppressible combination of the two.
They met in high school. Bev was a cheerleader, Joe played sports. The pair got married, and the first car they shared, driving off into their mutual futures together on their wedding day, was a 1948 Plymouth convertible. As is often the case with first cars – and especially cars as classically stylish and memorable as the Plymouth – they were left with nothing but fond memories after being forced to sell the car after Joe was drafted into the military.
A while back, Men's-issue advocate Glenn Sacks was leading the call against Volvo shacking up with Arnold Worldwide. The contention centered around how men and fathers are portrayed in some of Arnold's work. At stake was $150 million in advertising dollars from the Swedish brand. The decision has been made, and despite the hue and cry, Boston-based Arnold won the contract away from incumbent EuroRSCG. It was actually a joint victory -- Arnold will be teaming up with London's Nitro as they move a