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Faced with miserable sales and a brutal economy, General Motors has reverted back to employee pricing for non-GM employees and family members. You may remember the last employee pricing campaign in 2005 that led to record summer sales followed by a miserable fall due to the fact that everybody looking to buy a vehicle pulled their purchase decision forward. This time around, only customers that get a unique PIN from an employee will receive the special pricing, and every GM employee gets one PIN

Following on the heels of DaimlerChyrsler's report of a catastrophic July in the U.S. market, Ford Motor reported that its sales were equally bad, falling an identical 34 percent compared to the record-breaking July of 2005.