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Of all the tips and tricks that are known to save fuel on modern-day cars and trucks, one that often gets overlooked is getting the right set of tires mounted up. Of course, nobody wants to use an inferior set of tires in the hopes of saving just a wee bit of gas, so Consumer Reports decided it was high time to line two of the biggest players in the rubber industry, Cooper and Michelin, against one another to see who came out on top in the low rolling resistance category.