For some, the term "electric "motorcycle" evokes images of a dinky, underpowered moped that might have just enough range for a day's worth of errands. But electric vehicle producer Brammo sees something different. Brammo sees a plug-in motorcycle that can compete with many of today's gas-powered sport bikes.
Here's a story with an ironic twist.
After becoming the first media outlet to ride the Brammo Empulse R, Hell For Leather has announced that the electric motorcycle has finally arrived. The enthusiast website has, in the past, had its way with other battery-powered bikes, but they either were not yet available for sale or, if they were, they failed to impress. Not so with the Empulse.
OK, so the electric bike had a ringer on it. Big deal.
After enduring a wait for the Brammo Empulse R reveal that was so long it seemed a construct of Samuel Beckett, the moment of truth seemed to pass us by far too quickly. While we've comforted ourselves with the thought that there will soon be deliveries and real-world reviews of the sexy electric street fighter, we are certainly relieved to have our Empulse cravings calmed somewhat by the release of a promotional video.
Twenty-one months ago, Brammo announced the Empulse, a hot-looking electric streetfighter capable of hitting 100 miles per hour and offering up to 100 miles of range. Electric motorcycles had arrived. Minds were changed, $6 million in pre-orders were placed and enthusiastic fans hunkered down and chatted about this two-wheeled object of desire on internet forums and waited. And waited. And then...nothing.
How does a company grow from being a small outfit in Ashland, Oregon with a product line consisting of a single electric motorcycle to becoming a world-dominating tour de force with an impressive range of machines and volume-manufacturing capability on four continents? If you're Brammo, you partner with Flextronics. This multi-billion dollar electronics manufacturer with a presence in 30 countries and a highly developed supply chain will enable the brand to hold down costs, build bikes close to