You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
Lincoln had to have known that when it released its new ad campaign for the new MKC with Matthew McConaughey, it would open itself up to a bit of good old fashioned ridicule. The television commercial was, after all, good for a laugh or two. And true to their mission, talk show hosts haven't missed the opportunity to have a little fun at Lincoln's and McConaughey's expense.
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When it signed Howard Stern last year, Sirius radio picked up a lot of subscribers, but the satellite radio provider still couldn't catch rival XM which sits atop of the subscriber satellite radio heap. Sirius' new six million subscribers represented a huge jump, but XM is closing out 2006 with 7.9 million. The New York Times is now reporting that Sirius might follow the old adage: "If you can't beat 'em, join 'em."