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Ford Canada CEO says electric vehicles won't catch on unless consumers undergo a shift in behavior

Ford Canada chief executive officer, David Mondragon, told a group of people attending a business luncheon at a Toronto-area hotel that electric vehicles (EVs) will account for the slimmest fraction of the market by 2020. Mondragon explains that consumers may opt for more fuel-efficient cars if gas prices creep up, but, he said, buyers will not embrace EVs unless either a dramatic shift in behavior occurs, or prices of battery-powered vehicles dr

Mulally: Ford's path to profitability based on electrification

2010 Ford Fusion Hybrid - Click above for high-res image gallery

Detailed: Ford's EV project

Click above for high-res image gallery of the Ford Focus EV

Ford claims to be back in black by 2011, release EV sedan same year

In just a few short days, Ford and its two cross-town rivals will be required to lay down a plan before Congress that points a clear path towards profitability and global competitiveness. These days, any automaker's future will involve plenty of greenery, and as the first of the three automakers to submit its comprehensive business plan to the lawmake