8 Articles
Ed Peper to ZR1 detractors: "Bring it."

GM thinks that the Corvette ZR1 is pretty much the baddest machine on four wheels, period. This was driven home today in a post on the Fastlane Blog by Chevy general manager Ed Peper. Seeing him advocate his brand's (and GM's) flagship is far from surprising, and as he rattles off the car's positives, it seems like pretty standard-issue public relations fare. It's only as he wraps up

LA 2007: Lutz and Peper show off Chevy's high efficiency fleet

Promising the best possible fuel economy for whichever type of vehicle its customers choose, GM's Bob Lutz and Ed Peper trotted a full lineup of green vehicles from their arsenal. The Aveo5, Impala E85, Malibu Hybrid, Tahoe Hybrid, Silverado Hybrid, Volt, Equinox Fuel Cell, Beat and Groove were used to show off that Chevy will be the brand carrying the greenish flame most prominently into the future for GM. Lutz talked about having a whole range of options available to meet future trends, from h

Detroit Auto Show: A conversation with Ed Peper

Ed Peper, the General Manager of GM's Chevy division, has had a very good North American International Auto Show. It began with the unveiling of the Camaro Convertible concept at the automaker's celeb-studded kickoff event. It continued with a pair of Alex Nunez