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Everyday we seem to encounter new green claims. Some of these come from actual independent, proven testing methods such as the Energy Star labels (well...) while others are merely thrown out there to wow us like 230 miles per gallon equivalent ratings. Slap a green sticker here or an eco-friendly label there and stuff sells. If you've ever questioned some of the labeling claims or wondered what they really mean, you're definitely not alone.

It had to happen: since most European brands have created "eco" signature labels to mark their lowest-CO2 emitting models, it's time for Lancia, which belongs to the Fiat group, to do the same. What's it called? The "Ecollection."