33 Articles
Paris
Citroen's DS shows off its mainstream crossover EV

The DS 3 Crossback E-Tense can go 180 miles on a charge

The DS 3 Crossback E-Tense can go 180 miles on a charge.

Report
Next generation PSA cars could meet United States regulations

CEO Carlos Tavares hints of US-spec PSA cars.

The carmaker has allegedly already decided which French brand would be sold in the States.

Motorsports
Formula E is on track financially, with NYC race coming up

Losing money, but only because the series is investing in the future.

Report
Peugeot, Citroen considering US sales within 10 years

Groupe PSA CEO Carlos Tavares has laid out a three-step, ten-year plan that could culminate in the French manufacturer's return to the North American market.

Report
Rumors of Citroen DS brand coming to North America intensify

Automobile Magazine is citing a "well-placed source" at PSA Peugeot Citroen who is claiming the company will confirm the DS brand will come to the US.

Report
Resurgent PSA Peugeot Citroen eyeing US return

DS brand could be at the fore when company announces international expansion plan on April 5.

Now that it's finally making money, PSA is seriously looking at returning to the US market, and the premium DS brand could help secure the beachhead.

Geneva
Citroen Space Tourer Hyphen is a touring band's dream

New DS3 Performance also makes Geneva debut.

Citroen has teamed up with a French band and introduced a new version of its adorable DS-badged hot hatchback at the 2016 Geneva Motor Show.

Official
DS E-Tense concept imagines an electric GT with French style

The E-Tense is a low-slung electric GT from Peugeot-Citroen's DS division. We'll see it in person at the Geneva Motor Show.

Motorsports
Citroen racing guru heads up DS Performance racing division

To head up its Formula E program with Virgin Racing, Citroen has dispatched the mastermind behind its championships in rally and touring cars.

Official
Citroen reveals DS 4S premium hatchback in China

DS - the upscale brand from PSA Peugeot Citroen - has revealed the new 4S at the Guangzhou Motor Show, a premium hatchback designed for the Chinese market.

Rumormill
Citroen's DS premium brand US bound?

Citroen may be making a return to the US, but it won't be a full-on French onslaught. Instead, it may just be the premium DS sub-brand crossing the pond.

Official
Peugeot giving DS Performance a plug-in package

The new DS Performance division of PSA hopes to win in Formula E and develop next-gen EV tech for future production vehicles.

Motorsports
Virgin teams up with Citroen's DS brand in Formula E

Richard Branson's team will compete in Formula E next year as DS Virgin Racing, following a new deal with PSA Peugeot Citroen to bring its premium brand on board.

Geneva
Citroen DS5 is yet another cool Euro wagon not coming to America

Citroen has freshened up its DS5 with a dose of Wild Rubis-inspired styling, showing off a new fascia and touched-up interior at the 2015 Geneva Motor Show.

Official
Citroën reveals updated DS5 flagship for Geneva Motor Show

PSA Peugeot Citroën launches a revised version of its luxury flagship to spearhead the DS brand that's earmarked to hit the North American market in the next decade.

Report
Peugeot plans to launch DS brand in US after 2020

Want to get your hands on a new French car? If you live in the United States, you're pretty much out of luck. Mainstream French automakers like Renault, Peugeot and Citroën don't compete in the US marketplace. However, American buyers may get some French flavor in a few years' time in the form of DS.

Paris
Citroen Divine DS Concept ushers in the next generation of French style [w/video]

Meet the new Divine DS Concept, the future of Citroën's new DS sub-brand and one of the bigger debuts at this 2014 Paris Motor Show. Why, you ask? Well, the current crop of DS cars, like the DS3 and DS4, are basically just slightly restyled versions of the standard Citroën C3 and C4. Park them next to their more mundane counterparts, and the relationship is plain as day.

Official
Citroën spins off premium brand with Divine DS concept [w/video]

With one of Europe's biggest auto shows now just a month away, European automakers are preparing to showcase their latest wares. And since this year the salon is in Paris, you can bet that French automakers will seize the opportunity as well – French automakers like Citroën, for example, which has revealed this new concept car. Thing is, while it's clearly made by Citroën, it doesn't wear the name or any of its badges. The Divine DS concept you see here is being presented exclusi

Report
PSA aims to sell Chinese on French quality by giving them wine

China is the house that every robber baron is trying to break into. PSA Peugeot Citroën has been in-country since the early eighties, getting there with Volkswagen, but the French brand largely spent its time sniffing the plum blossoms while the German brand grabbed the dragon and tamed it. No more: PSA expects China to be its largest market by 2015, and it has spent more than a year rearranging its affairs to make a cohesive push for Chinese hearts and minds and renminbi.

Report
Toyota turning Nintendo DS into navigation system

Video games are already an easy target for politicians, what with their amazing ability to turn both brains and muscles to jelly while also promoting violence and other sociopathic behaviors. So we can only wonder at the political grandstanding that might accompany this development: The Nintendo DS can now be used to control a Toyota navigation system.

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