The carmaker has allegedly already decided which French brand would be sold in the States.
Losing money, but only because the series is investing in the future.
Groupe PSA CEO Carlos Tavares has laid out a three-step, ten-year plan that could culminate in the French manufacturer's return to the North American market.
Automobile Magazine is citing a "well-placed source" at PSA Peugeot Citroen who is claiming the company will confirm the DS brand will come to the US.
Citroen has teamed up with a French band and introduced a new version of its adorable DS-badged hot hatchback at the 2016 Geneva Motor Show.
The E-Tense is a low-slung electric GT from Peugeot-Citroen's DS division. We'll see it in person at the Geneva Motor Show.
To head up its Formula E program with Virgin Racing, Citroen has dispatched the mastermind behind its championships in rally and touring cars.
Richard Branson's team will compete in Formula E next year as DS Virgin Racing, following a new deal with PSA Peugeot Citroen to bring its premium brand on board.
Citroen has freshened up its DS5 with a dose of Wild Rubis-inspired styling, showing off a new fascia and touched-up interior at the 2015 Geneva Motor Show.
PSA Peugeot Citroën launches a revised version of its luxury flagship to spearhead the DS brand that's earmarked to hit the North American market in the next decade.
Want to get your hands on a new French car? If you live in the United States, you're pretty much out of luck. Mainstream French automakers like Renault, Peugeot and Citroën don't compete in the US marketplace. However, American buyers may get some French flavor in a few years' time in the form of DS.
Meet the new Divine DS Concept, the future of Citroën's new DS sub-brand and one of the bigger debuts at this 2014 Paris Motor Show. Why, you ask? Well, the current crop of DS cars, like the DS3 and DS4, are basically just slightly restyled versions of the standard Citroën C3 and C4. Park them next to their more mundane counterparts, and the relationship is plain as day.
With one of Europe's biggest auto shows now just a month away, European automakers are preparing to showcase their latest wares. And since this year the salon is in Paris, you can bet that French automakers will seize the opportunity as well – French automakers like Citroën, for example, which has revealed this new concept car. Thing is, while it's clearly made by Citroën, it doesn't wear the name or any of its badges. The Divine DS concept you see here is being presented exclusi
China is the house that every robber baron is trying to break into. PSA Peugeot Citroën has been in-country since the early eighties, getting there with Volkswagen, but the French brand largely spent its time sniffing the plum blossoms while the German brand grabbed the dragon and tamed it. No more: PSA expects China to be its largest market by 2015, and it has spent more than a year rearranging its affairs to make a cohesive push for Chinese hearts and minds and renminbi.
Video games are already an easy target for politicians, what with their amazing ability to turn both brains and muscles to jelly while also promoting violence and other sociopathic behaviors. So we can only wonder at the political grandstanding that might accompany this development: The Nintendo DS can now be used to control a Toyota navigation system.
Citroën has done a lot with the DS lineup over the past couple of years. From a long-dormant nameplate it has built a range of three models – DS3, DS4 and DS5 – but according to the latest reports, has no plans of slowing down any time soon.