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Think NASCAR and what's the first thing that jumps to your mind: fuel savings, right? This logical connection is the centerpiece of a new partnership between the racing league and the Alliance to Save Energy. The Alliance is the force behind the Drive $marter Challenge that launched a few months ago. The new partnership will use NASCAR's substantial media presence to promote the fuel saving measures - mostly the general car maintenance tips we're all so familar with - that make up the bulk of th

Just the other day, we introduced the Drive $marter Challenge. When we first heard the concept behind the campaign, the website was not yet activated. Well, good news. Today's the day that the campaign officially launches and the website is now live. There are six steps highlighted by the founders of the campaign which will help you save gas, and therefore, money and carbon emissions. There are interactive calculators on the site as well which you can use to calculate your total savings to date

Seventeen groups, including the Alliance to Save Energy and the Wal-Mart Foundation, will kick off something called the Drive $marter Challenge on Tuesday. As you might be able to guess from the name, the idea behind this challenge is to get people to learn and then preform smarter (read: more efficient) driving techniques. This national campaign will be based around a website that features the only "calculator showing visitors how much money, gas, and CO2 they can save with their own vehicle by