Loyalty to a particular car brand seems to fluctuate as you move throughout the country. Certain makes sell well in one area of the U.S., yet that same make might fall flat in other parts of the country. One buying pattern is certainly clear, however, as car shoppers in the midwest flock to domestic brands while those on the coast prefer imports.
Domestic Car Sales
Californians have a tendency to avoid automobiles from Chrysler, Ford and General Motors, opting instead to purchase vehicles from import brands. The proof is in the numbers: Toyota owns 18.5 percent of the market in California and Honda claims about 12 percent. Of the American brands, Ford leads with 11.6 percent of the Californian market, followed by Chevrolet (8.3 percent) and Chrysler (5.9 percent, including Dodge and Jeep).