Take a close look at the entire lineup of 2009 and 2010 Dodge cars and trucks and you'll notice one thing they all have in common: the Dodge emblem is represented as a Ram's head. So what's the problem? While you could spend hours debating the merits of its recent strategy, the Chrysler Mothership has chosen to separate the Dodge brand into separate car and truck entities, and the newly launched Ram Truck brand will soldier on using that same Ram Head. Which means Dodge needs a new identity.
We first wrote about Dodge's new logo way back in January, when the Dexter-voiced commercials were coming out and a Dodge logo was showing up at auto shows with two stripes at the end. According to Automotive News, that graphic has been officially discussed and endorsed by Dodge CEO Ralph Gilles for a new logo, and we even have the reason: "it signifies our sporty character." How is that, you ask? Because "Most SRTs are Dodges," and those two red "slashes" are the sign of the SRT.