Looking to exit, stage left on a melodious note, Doc Zee has bid the Chrysler team a semi-farewell via email. The message was a polite "thank you," instead of the possibly more appropriate "thanks for letting us swoop in from Stuttgart, blast through your cash and let your product line languish." Dieter Zetsche and Tom LaSorda dashed off the e-mail to all Daimler and Chrysler workers this morning. The sale of the Chrysler unit to Cerberus Capital Management is wrapping up, and the executives ext
Chrysler confirmed Wednesday that the controversial "Ask Dr. Z" ad campaign will continue through the end of the year. Steve Miller of Brandweek reports that the current TV and radio spots, which haven't exactly received widespread acclaim, will continue at least through September 5, after which the camapign moves into a new phase. According to a Chrysler marketing communications representative, "Dr. Z could be used to promote some of our upcoming products, like the Aspen and the Nitro."