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Coca-Cola and its bottlers are increasing the number of hybrid vehicles they use in their sales and delivery fleets. By the end of this year, Coke's sales fleet of 800 vehicles will contain 550 hybrids (as of now, it has 325), and by the end of next year the entire fleet should be hybridized. The Atlanta-based soft drink giant's green fleet includes the Toyota Prius, Camry Hybrid, and Highlander Hybrid along with the Ford Escape Hybrid. Similarly, both Coca-Cola Enterprises and Coca-Cola Consoli

Mercedes-Benz CEO Dieter Zetsche told Motor Trend this week that increased cost was not going to be an issue for his company to meet new fuel economy standards. Obviously getting improved efficiency out of powertrains would make them more expensive as they have to meet U.S. CAFE and European CO2 emissions limits. However, while U.S. executives like Bob Lutz are talking about adding $5,000 or more to the price to meet 35mpg standards, Zetsche looks at it differently. The use of clean diesels, HCC

Peugeot may well be the first team to run a hybrid vehicle at Le Mans and it looks like it will be a diesel, too. New Peugeot CEO recently told the French paper L'Equipe that a diesel-hybrid prototype is currently under development and that it may make some trial runs as soon as this June at Le Mans. Collin also said the car would begin racing in 2009. Peugeot Sport team manager Serge Saulnier, however, is being a little more cautious, acknowledging that a diesel hybrid is in the works. However

The world's second-largest truck company, Volvo AB, has agreed to buy Nissan Diesel Motor Co. for $1.1 billion in a bid to gain a greater foothold in the booming Asian market. Asia has been a weak spot for Volvo thus far, comprising just seven percent of its sales in 2006. By buying Japan's fourth largest truck producer, Volvo should be able to establish a far more secure position through Nissan's regional brand name and production capabilities.

Volvo Trucks, which has full control of the Mack Trucks brand in North America and Renault Trucks in Europe, will be showing off an example of their hybrid diesel–electric D7 engine and I-SAM (Integrated Starter, Alternator Motor) drivetrain system at the Commercial Vehicle Show to be held in Birmingham, U.K. in late April.

Click on the image for a gallery of high-res images of the Volvo C30 concept.

Hot on the heals of the announcement that Wal-Mart is researching dual-mode, diesel-electric drivetrains in its massive truck fleet is the news that Volvo Group has proven its I-SAM hybrid truck technology. Volvo Group, in partnership with the US Air Force has shown that its I-SAM (Integrated Starter Alternator Motor) technology can deliver fuel savings of up to 35 percent, depending on application and driving conditions in heavy-duty applications.

When most people think of hybrid vehicles, the Prius, or other similar petrol-electric passenger vehicles come to mind. But there is another hybrid revolution under way in the stop-start world of transit buses; hybrid diesel-electrics. Around 20 percent of all transit buses are now hybrid diesel-electric models. In comparison to hybrids making up just 1.5 percent of U.S. car and light-truck sales.

Auto Express is reporting that Citroen has introduced a working prototype of a consumer diesel-electric hybrid vehicle in the form of a converted Berlingo called the Efficient-C. This unique drive train is presumably what French Prime Minister David Mendibourne had in mind when he pledged to support the concept, though, Auto Express states it is the outcome of a collaborative British government-funded project that includes PSA Peugeot Citroen, Ricardo and QinetiQ.

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