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During a panel discussion at the Society of Automotive Engineers World Congress in Detroit today, a group of industry executives projected that diesel engines with grab 20 percent market share in the US by the end of the next decade. BorgWarner CEO Tim Manganello also projected that hybrid powertrains would grab about ten percent of total sales in that same time frame. Toyota Engineering VP Ed Mantey and Ford Product Development VP Derrick Kuzak were were in agreement with those numbers. At thei

A new study by J.D. Power and associates is projecting that the combined market share of diesel and hybrid power-trains will hit seventeen percent in the U.S. by the middle of the next decade. The analysis also projects that smaller displacement four cylinder and flex-fuel engines will take a much larger share than they do today as demand wanes for more powerful engines. Between the diesels and hybrids, the former are expected to take a significantly larger share due to lower cost. The cost prem