With a quite clever name, "CO2Operación" is Peugeot Spain's new marketing campaign to help Spaniards purchase more efficient cars and raise the Lion marque's sales. If you hadn't noticed, the name mixes the CO2 with the Spanish word for "cooperation." What does the Lion offer? Peugeot will give buyers a discount of up to €1,700 for trading in a car that is more than 10 years Xavier Navarro
It struck us as an odd pairing when BMW and PSA Peugeot-Citroen formed their initial partnership. BMW, a German conglomerate building premium performance and luxury automobiles and controlling a couple small but iconic British marques, and PSA, a grouping of two run-of-the-mill mass-production French brands. Their products don't overlap much, but the all but total lack of competition is probably what helps them get along. No competition means no threat.
According to the Japanese business daily Nhon Keizai, Nissan and Renault have already decided what areas of cooperation they would seek from General Motors if a proposed alliance between the three companies became a reality. Those three areas are parts procurement, environmental and safety technology.