Let there be no mistake made about it: Aston Martin is not only the coolest automotive marque, but also the coolest brand overall. At least in the United Kingdom.
It might not have as much sway as J.D. Powers or Car and Driver's 10 Best, but UK-based Superbrands Limited has made a business of reporting on what the world thinks of different brands. Since 2001 they've also run what they call CoolBrands to honor what's hot and happening. As part of that venture, they host a party to celebrate the year's coolest. At this year's annual CoolLive event held last night, Aston Martin was announced as the UK's coolest brand. With James Bond set to make his return t