Four new TV spots, red carpet branding and a microsite are just the beginning.
With an appearance from a 1963 Gladiator
They're offering $5,000 for the cat featured in the viral commercial.
We always thought exhaust notes were music to the ears.
Just like the old Tamiya ad.
The Kia Niro will leave you breathless.
The Blackbird can adjust its length and width, and tune its electric motors to mimic the driving characteristics of any car.
Volvo's new "Highway Robbery" advert shows the Swedish carmaker pilfering some free electricity from passing cars.
Mini is pulling its ads featuring former soccer star Abby Wambach after the 35-year-old was arrested for driving under the influence of intoxicants on Sunday.
Kevin Hart uses the Blue Link Car Finder on his smartwatch to track his daughter's date in Hyundai's humorous Super Bowl ad for the Genesis sedan.
Toyota has gone full metal with its new Super Bowl ad, featuring the new Prius, a Gibson Flying V, a keytar, and a granny flashing the sign of the horns.
Honda's Super Bowl commercial sells the Ridgeline by showing how it can teach sheep to sing a tune from Queen.
Two of Hyundai's Super Bowl ads are now online, and they both use jokes to sell the 2017 Elantra's high-tech features.
Subaru will once again skip advertising during the Super Bowl, but it will have a huge presence at the Puppy Bowl with five new ads. They show the automotive adventures of a canine family.
Toyota has a team of anime girls in Japan to sell the fourth-generation Prius in Japan through some bizarre advertising. The characters personify every bit of the car, including the engine, soundproofing, and the door chime.